Give Your Business The Gift Of Gift Cards
Gift cards can become the gift that keeps giving. Not only can they make perfect gifts for people to offer friends, coworkers, and loved ones, but theyre gifts to the business as well driving new and repeat customers to your storefront.
To get in on this marketing and revenue-driving product, determine what options are available to you . From there, consider what creative solutions you can implement, and then voice these new products to your community.
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How Gift Card Laws Apply To Your Small Business
Let me preface this section by saying that I am not an accountant, lawyer or tax adviser and cannot give specific advice for your business. The summaries below should be used for general informational purposes only and are not a legal reference. Please consult professionals in these areas for information on how to apply both federal and state gift cards laws to your business.
Run Gift Card Promotions To Increase Customer Spend
Gift cards are most commonly sold as birthday or holiday presents. However, they dont just serve for this purpose they can also be used for marketing campaigns and promotions. Use them as an incentive for customers to spend more in your shop, buy specific items you want to upsell and return to your store.
Run gift card cashback promotions by rewarding your customers with a gift card when they spend over a certain amount. For example, for every $100 you spend, get $10 back on a gift card. This encourages all customers who take advantage of the offer to shop with you at least one more time.
You could also use gift cards to encourage customers to buy specific products. For example: for a limited time, buy any bike from our Trek Bike range and receive a $50 Gift Card. This can help customers rationalize paying more for high-end items or spending on accessories. This will also help you to upsell specific items that you want to shift, which are unpopular or more expensive than similar products in your inventory.
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Gift Card Design Options
Whether you have never designed a graphic before or youre a seasoned gift card design professional, we have design options to fit your needs. We provide a free design library, professional templates, and offer complimentary design assistance that will take your card’s design to the next level.Have questions about business gift card artwork, custom gift card printing or anything else? We are here to help contact uswith your questions.
Create Specific Gift Cards For Special Occasions And Holidays
Depending on your business, you might see an uptick in gift card sales during the winter season or ahead of holidays like Valentines Day, Mothers Day, or Fathers Day. Throughout the year, you can attract customers looking for graduation, anniversary, or birthday gifts.
To appeal to those customers, add holiday messages and graphics to your cards. Think hearts, party streamers, birthday or wedding cakes, boxes tied with bows, graduation caps, and other festive icons.
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Custom Gift Card Options
- Size: CR80 , PC1378
- Thickness: 30 mil , 18 mil, 12 mil
- Material: White PVC, Black PVC, ABS Recycled, Clear, PETG
- Finish: Overlay , Frosted, Matte, Scented, More
- Artwork: Customer Supplied, Design Services
- POS Interface: Magnetic Stripe, Barcode
- Embossing: Random, Sequential
- Foil: Hot Foil Stamp, Digital Metal
- Ink: Four Color Process, PMS Color, Metallic, Fluorescent
How To Create Custom Gift Cards For Your Small Business
There are a few routes you can take when creating custom gift cards. But keep in mind that the first method well discuss, POS Integration, generally offers the most convenience & least cost to you the business owner.
Well now list out some potential ways you can create custom gift cards for your business.
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Input Gift Cards Into Your System
Each POS system will have a different method for inputting your cards, but theyre all similar. Scan or swipe a blank card. Youll be prompted to choose the amount of money for that card. Your customer will pay the amount on the card to complete the transaction. When customers come in to use a gift card, the gift card should appear as an option for tender in your POS system.
Personalized Gift Cards That Work With Your Existing Pos System
Custom gift cards are not just for major retailers. Personalized gift cards can be created for any type of business. Most businesses utilize a point-of-sales system, also known as a POS. Many POS companies offer gift cards to their customers, which are purchased from a plastic card manufacturer and resold to their customers. What many businesses dont realize is that they can also purchase fully personalized gift cards directly from the manufacturer. Benefits of custom reloadable gift cards include: encouraging repeat shopping and customer loyalty, the likelihood that customers will spend beyond the gift card value, and avoiding the need for cash refunds.
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Put Your Card Out There
I dare you to find a major retailer that isnt selling a gift card online. Then, also think about everywhere else you see their cards. Macys, for example, sells gift cards in their stores, online, at gift card kiosks, in apps and more. This popular department store makes it easy for customers to find their gift cards and so should you. Put your gift card on the counter, put signage on the door and on end-cap displays, put plastic and egift cards on your website, add a link to your gift card in newsletters and post it in your social media profiles. In short, make sure customers know you have a gift card and know all the ways they can buy it.
Why Choose Us For Your Custom Plastic Gift Cards
At Plastek Cards, we have built our reputation on providing the highest quality gift cards at affordable prices. In fact, we guarantee that your gift cards will be made with 100% accuracy. Dont take our word for it, see what hundreds of customers have said about the quality, service, and price they have received from Plastek Cards.
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Give Cards Instead Of Cash
When a customer returns merchandise with or without a receipt, offer a gift card in exchange. The money stays in your store and the shopper is encouraged to find something else to buy. Posting the stores new return policy may also decrease fraud since shoplifters will know they can no longer steal merchandise, return it without a receipt and get cash back.
How To Make Gift Cards With Drawtify’s Free Gift Card Maker
- Step 1: Enter the design center of Drawtify online gift card creator, click gift card on the left, select the desired gift card in the template library, and then click the gift card template to enter the design editing page. Or directly create a blank file to start.
- Step 2: Add or double-click the text in the template to modify the name, tagline, content, etc. Redefine colors or icons. Upload your logo, photo, and click to use. Of course, you can also create your own custom logo.
- Step 3: Preview your gift card, save it online, or choose the appropriate format to download.
If you are a beginner, Drawtify recommends that you browse more editable gift card templates to inspire creativity. Try to use Drawtifys built-in design features to make customized gift cards more eye-catching.
Of course, you can also try to add animation effects to create more eye-catching electronic gift cards. The important thing is that you dont have to worry about difficulties, because Drawtify has almost no learning curve. You dont have to worry about the cost because Drawtify is a free online graphic design software.
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Design A Gift Card In Adobe Indesign
Follow these steps to create your gift card in InDesign.
1. Create a new document and set the dimensions.
Because InDesign is built for printed material, you can set the page dimensions and margins for the new document. Set the project for two pages and uncheck the Facing Pages box. Set the width to 3.37 inches and height to 2.125 inches . Then set the appropriate bleed number for your printer.
2. Make your background.
Import a background image by selecting File Place. Then scale the image to fit the frame. For background color, draw a rectangle over the image with the Rectangle tool. Select the Window Color Swatches. Click the Fill icon, and choose a fill color to apply it to the entire frame.
3. Add your logo and any other images.
Choose File Place and open your logo or other images. Scale them and move them into position with the Selection tool.
4. Add text.
Select the Type tool and add any text you want to include. Adjust font, size, and color in the Character panel, and use the Selection tool to move it into the right position.
5. Repeat for the other side.
Add more text and images to the reverse side just as you did the front. Click the Pages panel and select the page 2 thumbnail to begin work on that page.
How Small Businesses Benefit From Selling Gift Cards
There are many reasons why you should consider setting up a gift card program. Here are the top three:
- They increase your revenue now. When a customer buys a gift card today, you get that revenue today. You collect the payment upfront and remove purchases from your stock when customers redeem their cards. This can be especially helpful in generating revenue during the coronavirus outbreak.
- They can attract new customers. Existing customers can give gift cards to a friend or family member who doesnt know about your store. Its a great way to promote word-of-mouth marketing.
- They boost customer loyalty. Once a customer purchases a gift card, they have to return to your store to use it. Customers may even spend more than the gift cards balance, meaning more revenue for your store.
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How To Create Online Gift Cards For Your Business
Weâll walk you through three of the simplest ways you can sell digital gift cards. One thing to keep in mind when evaluating gift card platforms: Make sure that your business receives the funds as soon as your customer purchases their gift card, not when they redeem their gift card. You should also review each platformâs fees, if applicable. Choose the platform that puts the most cash into your pocket as quickly as possible.
Black Gift Cards For Tangled Up Hair Salon
As classic as a little black dress, these salon gift cards are sure to look chic next to the register. Featuring magnetic stripes, these black gift cards can be swiped like a credit card with the Tangled Up’s existing POS system. Since salon gift cards are often an impulse purchase after a good experience, we love how Tangled Up has created gift cards that will stand out on the counter.
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Why Every Small Business Needs A Gift Card
The most important reason to start a gift card program is to increase sales. Its that simple. While gift cards are certainly convenient for customers, effective in reducing gift certificate fraud and look professional sitting on the counter, the primary benefit of investing in a gift card program is to make money. Below are five ways small businesses can profit from a well-placed gift card program.
Personalized Gift Card Holder For Best 4k9
We love how holistic pet store Best 4K9’s gift cards adds a personal touch with a photo of Cash, a dog that the owners rescued from a construction site. Cash’s happy, quirky pose on the gift cards is sure to catch the heartstrings of visitors – especially if they meet him while shopping! As a small business, Best 4K9 also benefits from how the barcode gift cards can be reloaded and used again for new customers.
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Manage Gift Card Sales
Now that you have built and launched your store, its time to explain what happens with your gift cards when customers purchase them and what you can do with them.
Gift card orders will appear under Orders > All Orders as customers buy them. Since your store is set up to capture payments automatically, you dont need to do anything here when new orders come in.
To see a full list of your active gift cards, head to Products > Gift Cards. Each gift card is tracked here so you can see the customers information, their current balance and when they purchased it.
These gifts cards will be redeemable through your Shopify store at a future date, even as you add new items that are available online or for pickup.
Learn more: Learn more: Use our free business card maker to create your own custom business cards. .
Dont Miss Out On The Expanding Gift Card Trend
Plastic gift cards are not just for the big retailers anymore. Since most shoppers are now accustomed to the convenience of gift cards, they expect all merchants and business owners to offer them. Duracard® provides custom plastic gift cards to a wide range of businesses, large and small, including: grocery, pet and gift stores boutiques and specialty shops florists and garden shops automotive, oil changers and car washes dentists and chiropractors health clubs and golf courses clothing and jewelry stores and beauty shops restaurants and night clubs and equipment rental stores.
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Business Gift Cards With Logo For Commonground Golf Course
We love how Commonground Golf Course has customized their business gift cards with their logo and an actual photo of their Par 3 golf 18-hole golf course. With a magnetic stripe, the cards can be loaded with custom gift amounts so recipients can purchase tee times, in their retail shop or even use to sign up for clinics.
Edit A Free Gift Voucher Design On Editorg
With EDIT.org, make the best-personalized gift vouchers ready to print. It won’t take you long to create them, and you’ll get professional-quality results. EDIT.org is a graphic design editor created to facilitate access to the graphic design world to everyone, enabling you to make your business pieces of communication.
Designing with EDIT.org is very easy. You will specifically find an entire category for gift vouchers, so you will only have to fill it out with your establishment information. Don’t worry about the size of templates since they will automatically adjust to the correct ones depending on the desired format.
All your templates are saved in your profile, so use them when needed. You can access them from any device with Internet access, so do not worry about not being at home to edit them. It will be as fast as easy as modifying a Word document and more straightforward than using Illustrator or Photoshop.
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Keep Customers Coming Back
- 8″ x 3.75″ dimensions
- 1- or 2-sided printing options
- Colour or white envelopes available
- Quantities from 10 to 20,000
Looking for a new way to get the word out about your restaurant, shop or salon? Consider creating your own custom gift certificates. This simple gift idea is also an effective marketing approach: Loyal customers can turn birthdays, anniversaries or special celebrations into opportunities to promote your business.
Ready to start creating? Begin by exploring our assortment of fully customizable gift voucher designs, including options for specific industries. Once youâve found a gift certificate template you like, make it yours by adding all your key information, options, and selecting the options that work best for you. Weâll take care of the rest, and your gift certificates will arrive looking crisp, polished and ready to hand out.
Why Are Gift Card Programs Great For Businesses
Selling gift cards can be a big help to any business without too much effort on the part of the business owner. Gift cards were an essential part of keeping SMBs afloat during the mandated closures brought on by the COVID-19 pandemic, because they are such an easy way for customers to support their favorite businesses.
They boost sales
Additionally, gift cards are a great way to boost sales. Studies show that customers are willing to spend more with a gift card versus spending their own money and, on average, spent over $30 more than the value of their gift cards last year. The type of gift card you sell can also make a difference. Selling plastic gift cards instead of paper gift certificates can increase gift card sales by 35-50%.
Giving a retail gift card as a gift can bring in new customers, too. Gift cards are primarily given as birthday, holiday or thank you gifts. Your loyal customers can give a gift card to a friend, who, for you, is a potential new customer. Lets say one of your best customers gives their friend a gift from your boutique. if your customer gives their friend a gift card to your boutique, they have no choice but to visit your shop to redeem it. 44% of people in a study visited a store that was new to them because they received a gift card and even more people visited stores more often after they got gift cards.
They build brand awareness
Theyre cost effective
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